There is a genocide being committed in Gaza, in 2025, while we stand and watch. Some brave global leaders are starting to speak up but it is far too little and each day, far too many innocents are being starved and killed as the world slowly reacts.

While the opening salvo of this chapter was a horrible terror attack by Hamas on innocent Israeli civilians that we condemn, the response by the Israeli state has been neither proportionate, nor humane. The state of Israel has decided to wage a war against innocent civilians of Gaza, depriving them of basic food, shelter and humanity.

After two years of relentless, brutal bombings where tens of thousands of innocent people, many of them children, are now dead, there is no ambiguity on the intent and goal of the Israeli state – which appears to be is to bomb Gaza and its people out of existence, and eventually occupy the territory as they have done in the Palestinian West Bank. We strongly condemn this killing and support every nation and leader brave enough to call out this horrific act being committed by a supposedly democratic nation. The newly announced plan to occupy Gaza is a new blow to any chance of peace, while children and innocent people continue to be deprived basic human rights.

The situation in Gaza is now catastrophic. 514,000 people – nearly a quarter of Palestinians in Gaza – are experiencing famine, with the number due to rise to 641,000 by the end of September. This is unprecedented and needlessly cruel.

We hope the citizens of Israel will rightfully reject and vote out this extreme barbaric government led by Netanyahu, that has no interest in peace, and refuses to prioritize the lives anyone – be it innocent children, women or even Israeli hostages. We hope the people of Israel instead elect someone who genuinely wants peace. Occupation and colonization is not the answer.

Paythen unequivocally condemns this brutal campaign of mass starvation, bombing and intimidation being carried out by Israel.

Why not stay silent?
We can’t and won’t. While it’s an easy decision to remain silent, we believe it’s our duty to do what little we can to speak out against any injustice – especially ones being perpetrated at this scale and unfortunately backed by many of the world’s leading democracies by their silence. This is the absolute minimum we can do and we stand by our stance, even if it loses us business.

Paythen has and will continue to donate a portion of our revenue to various charities that are assisting with urgently needed humanitarian and other aid in Gaza. We urge you to consider donating too. We have chosen to increasingly direct our donations to the Palestine Children’s Relief Fund, since it is at the forefront of urgently needed support on the ground in Gaza. They are an independently audited, highly rated charity. You can read more about and consider donating to them here.